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    From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.

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    How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

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    Dentsu’s Hisham Ghostine, Smith School’s Kenneth Wong and Level5 Strategy’s David Kincaid discuss the risks and rewards of spending through a recession – and how to do it right.

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    Throughout the pandemic, media companies have urged brands to continue advertising. But are the same KPIs still on the table?

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    With the world on pause, is now a good time to turn the focus from bottom-funnel efforts and back to brand building?

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    The first MiC roundtable of 2020 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.

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It’s not all bad news for the company, which saw YouTube revenue grow and beat analyst expectations slightly.

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It’s the first of Postmedia’s tabloid sites to be redesigned, with a focus on ease of browsing and uninterrupted scrolling.

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Ad revenue and active users beat Wall Street expectations – but the effects of the July ad boycott haven’t fully materialized, yet.

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Plus, Vertical City joins the DPAA and Mitch Marner dips into esports.

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Which OTT streamers are filling the gap in lockdown?

One quarter of homebound Canadians have subscribed to an additional service during the pandemic.

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Nestle’s breakaway deal with the NHL

The CPG co. is kicking off it’s first-ever partnership with the association by immersing its hero confectionary brand Kit Kat into commercial breaks.

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Corus firms up specialty with new fall premiere dates

Specialty could be a sweet spot this fall as TV demand shoots back up, say media buyers.

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Esports is growing, but it’s far from ubiquitous in Canada.

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Plus, buyers discuss inventory shortage and what makes it premium.

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The pizza brand, which has a storied hockey history, decided to take a “media-first” approach to the sponsorship given next season’s uncertainty.

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TheScore sees revenue drop nearly fourfold in Q3

But the company did see some gains in esports, with video views jumping 113% year-over-year.